SMS Mobile Campaigns
Why Use Text Messaging for Your Business?
Current research has shown that over 76% percent of marketers are still trying to gain the full earning potential in their relationships and engagements with their current customer base. In fact, 60% of businesses are striving to find or create new strategies how they can interact more with their customers towards a more relevant and engaging relationship. With text message marketing, businesses can now find the right tool that they can use towards this end.
A text message marketing campaign is more personal, compelling and definitely more effective in communicating and getting positive responses from your customer base. Most costumers would opt-in to this service, giving the business the permission to send short updates, alerts or promotions on a regular basis. The one-to-one component in these marketing campaigns gives businesses a better insight on the commercial behaviour and interests of their customers, resulting to a more personalized service.
On top of that, these messages are sent and received almost instantaneously, resulting to high read rate of up to 90% -- way over the pathetic two percent read rates that email campaigns receive. Successful text message campaigns have an astounding response and conversion rate of 20 to 70 percent, which is far superior than the 1.5 percent average that other tri-media marketing campaigns have redeemed so far.
Businesses can also leverage the wide demographic coverage that text message marketing can reach, with the potential of creating a wide and diverse customer base from all the people having mobile phones and using text messaging. Businesses can send more up to date information about their products or services to their clientele -- resulting in better customer loyalty, better responses to advertising campaigns, repeat purchases and more business potential from increased referrals.
Lastly, businesses can have a more cost-effective marketing tool in text message marketing with a faster and higher return of investment than any other marketing channels online or offline. Traditional media marketing is simply too costly with poor or even insignificant customer responses, online campaigns such as search engine marketing is slow, tedious and often uncertain. Businesses leveraging on text message marketing would simply do better and produce more results.
The My Coke Rewards program from Coca Cola is a good example of text message marketing done right, resulting to a steadily increasing capture rate of 5 to 10 percent per month among new subscriber opt-ins to their SMS engagement campaign. Your business can have the same results by taking advantage of the various mobile marketing tools available for you.
Mobile marketing solutions such as those we offer through our mobile platform can help your business gain more from your marketing campaigns -- and finally get the results you want. You can take advantage of the power of text or multi-media messaging for your campaigns to give you more cost-effective results than using other channels like email and tri-media.
A Keyword Pull Campaign is one of the most effective text messaging campaigns where customers can opt-in and receive information about products, promotions and other updates they would most likely be interested in. There are two practical ways for your business to do this: through a "call to action" using short codes via subscribers’ mobile phones, or through online registration via an interactive widget in your website followed by later interaction using their mobile phones.
In a keyword pull campaign, potential subscribers send a short text message containing a keyword which they have read in a poster, flyer or your website. For example, “UPDATES ON” composed of a keyword and a sub-keyword, which they would then send to a number designated by the business such as a 4-digit or 5-digit short code such as “12345”. A desired message or confirmation text is then received by the sender, who in turn will be added to your opt-in database. These customers, once subscribed to your campaign, will receive updates and new promotions as soon as you offer them. These can include loyalty programs, mobile coupons, voting and polling, alerts and notices, text or pix to screen, a WAP push with links to mobile content, and web-to-phone offers.
In a similar manner, potential subscribers can go directly to your website, click on a web widget which directs them to an opt-in page. From there, they can now register to a promotional campaign where they can receive updates, notices and further interaction through their mobile phones. This would be a good way to send information to willing customers about new products, new store openings, promotions and other news and information about your business that these folks may be interested in.
Features & Benefits
TVPOS's value added mobile service offerings include:
- Push Campaign - Highly targeted Text Blasts, "pushed" to customers based on key demographics and location are great for new product launches and mobile campaign kick-offs.
- Pull Campaign - Mobilize client advertising and increase response rates with opt-in sweepstakes, voting, mobile loyalty program, alerts, and more.
- The most powerful advertising medium is in your pocket
At TVPOS, we don’t see a cell phone. We see the world’s newest and most powerful advertising medium. After all, what else in your pocket has the potiential for TV, radio, internet, e-mail, voice and text messaging?
- No Limits - Traditional advertising relies on your customer being at the right place, at the right time. Mobile marketing has no time or location limits, because mobile phones are "always on" and "always on you."
- Makes traditional media interactive
Not only is mobile an effective standalone advertising medium, but using mobile with TV, radio, and print will increase your ROI.